Social commerce is no longer a trend to monitor. In-app checkout, creator storefronts, and platform-native purchase journeys are generating real revenue and reshaping how consumers discover and buy. For affiliate leaders, the question is no longer whether social commerce matters but whether it is accelerating the channel's evolution or quietly dismantling the infrastructure that makes affiliate measurable, scalable, and commercially defensible. Two practitioners will make the case for and against social commerce as a net positive for affiliates, the audience will interrogate both positions, and nobody leaves without a clearer view of where they actually stand.
Takeaways:
A clear and honest picture of where social commerce genuinely strengthens affiliate programme performance and where it introduces measurement, attribution and margin risks that traditional models were not built to absorb
Practical frameworks for evaluating whether your current programme structure is positioned to capture social commerce upside or exposed to its commercial trade-offs
A sharper internal argument for how affiliate should respond to social commerce investment across your organisation, whether you leave convinced it is an opportunity or a threat
