

The New Creator Paradigm: How to Develop and Maintain Authenticity in an Artificial Landscape
Monday, January 12, 2026 12:45 PM to 1:15 PM · 30 min. (America/Los_Angeles)
Breakout 2 (Summit 212)
Information
Trust, relatability & ingenuity have been defining advantages of the now $30B influencer marketing industry, but can that foundational authenticity be protected as AI shifts consumer perceptions of the creator economy? This expert panel will explore the opportunities and risks of AI on influencer strategies, and how brands, creators and networks can strike the right balance of innovation and human connection to power influencer performance today.
Track
AI In Commerce




