The Click Is Dead: Influence Is the Signal: How Hidden Influence Is Reshaping Attribution, Budgets, and the Future of Affiliate Marketing

The Click Is Dead: Influence Is the Signal: How Hidden Influence Is Reshaping Attribution, Budgets, and the Future of Affiliate Marketing

Tuesday, January 13, 2026 12:45 PM to 1:30 PM · 45 min. (America/Los_Angeles)
Main Stage (Summit 206)

Information

When Gen AI or a Large Language Model answers a user's query using a publisher's content, the publisher influences the sale, but doesn't get the click, nor the compensation. And in 2025, this "attribution gap" has become the single biggest threat to publisher revenue. Matt Gilbert leads a powerhouse roundtable with BuzzFeed, Vox Media, and HubSpot to dissect what the data reveals—and the solution restoring visibility in AI-powered searches. The panel will explore the harsh mechanics of today’s search landscape and the specific revenue challenges faced by premium publishers.

Please note this session is taking place on our Mainstage.

Track
Content & CommerceInfluencer

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